Plan For Wealth

Ginita Wall Bio


Ginita Wall understands the special problems facing men and women who are going through divorce and other transitions. For Ginita Wall, money isn’t a mystery, and this trusted CPA, CFP® practitioner and Certified Divorce Financial Analyst  has made it her professional focus to help people demystify financial issues,  So respected is her financial guidance that Worth Magazine named Ginita one of the most trusted financial planners in the country seven years in a row.

A respected forensic accountant and fee-only adviser to people in the process of divorce, she originated the Second Saturday workshop on divorce. Over 8,000 people have attended the San Diego workshops during the past 20 years, and it is now the model for similar programs across the country.

The author of eight books and three booklets, including The ABCs of Divorce for Women, It’s More Than Money – It’s Your Life,  and Love and Money: Financial Tips for Couples , Ginita’s mission is to empower people to succeed and prosper.  In 1988, Ginita started the non-profit Women’s Institute for Financial Education ( with financial adviser Candace Bahr. Now with over 55,000 members, is the oldest non-profit organization dedicated to financial independence for women.

Quoted in The Wall Street Journal, Business Week, USA Today, Money, and other financial publications, she has appeared on the NBC Nightly News, MSNBC, National Public Radio, CBS This Morning, the Discovery Channel’s Home Matters, and numerous other radio and television broadcasts. She is also listed in Who’s Who in Finance.

Ginita’s depth of knowledge and her light-hearted style form the perfect combination for client appreciation seminars, convention spouse’s seminars, broker education training, and professional conferences. She has presented seminars for Charles Schwab, TD Waterhouse, Sharp Hospital, the American Institute of Certified Public Accountants (AICPA), the National Endowment for Financial Education, the International Certified Divorce Specialists, the National Association of Tax Practitioners (NATP), the Women’s Council of Realtors, San Diego Union-Tribune, and GE Financial.

Ginita Wall received her BA from Antioch College in Ohio, and she is a certified public accountant in New Mexico and California. Ginita lives and works in San Diego, California. 

For further information, email Ginita or call her at (858) 792-0524.

related information: Professional Services Offered by Ginita Wall

Certified Financial Planner Board of Standards Inc. owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER(TM), which it awards to individuals who successfully complete initial and ongoing certification requirements.


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10863 Vereda Sol Del Dios, San Diego, CA 92130
Telephone 858.792.0524
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